Who we are

Our website address is: https://theflagend.co.uk.1. Introduction

Welcome to The Flag End – www.theflagend.co.uk


We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and the rights you have in relation to your data.

By using our website, placing an order, or contacting us, you agree to the terms outlined in this policy.

2. Information We Collect

Information you provide directly

We may collect the following information when you interact with our website:

  • Name
  • Email address
  • Billing and delivery address
  • Phone number
  • Payment information (processed securely through third-party providers; we do not store card details)
  • Order details
  • Messages sent through contact forms or email

Information collected automatically

When you visit our site, we may collect:

  • IP address
  • Browser type and device information
  • Pages visited and time spent
  • Cookies and tracking data (see Section 7)

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Communicate regarding orders, support, or enquiries
  • Improve website performance and user experience
  • Prevent fraud and ensure website security
  • Comply with legal obligations
  • Send occasional marketing communications (only if you opt-in)

4. Sharing Your Information

We only share your data with trusted third parties, when necessary, such as:

  • Payment processors (e.g., Stripe, PayPal)
  • Delivery and courier services
  • Website hosting and security providers

We do not sell or rent your personal information to any third party.

5. Data Storage and Security

We take reasonable technical and organisational measures to safeguard your data from loss, misuse, or unauthorised access.

Your information is stored securely, and sensitive data like payment details is handled by certified, secure payment processors.

6. How Long We Keep Your Information

We retain personal information only for as long as needed to:

  • Complete orders and provide services
  • Comply with legal, tax, and reporting requirements
  • Resolve disputes or enforce policies

7. Cookies and Tracking Technologies

The Flag End uses cookies to:

  • Ensure proper website functionality
  • Analyse website usage
  • Improve your shopping experience (for example, storing cart items)

You can disable cookies through your browser settings, although some features may not work correctly.

8. Your Rights

Under data protection laws (including GDPR), you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal obligations)
  • Object to processing
  • Withdraw consent for marketing at any time
  • Request data portability

To exercise any of these rights, contact us at:
info@theflagend.co.uk

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

10. Children’s Privacy

Our website is not intended for individuals under the age of 16, and we do not knowingly collect data from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

12. Contact Us

If you have questions or requests regarding your privacy, contact us at:

The Flag End
Email: info@theflagend.co.uk
Website: www.theflagend.co.uk